I began my design career over 15 years ago as the design lead for one the largest streaming video platforms. I would later lead mobile application design for companies such as New Line Cinema, Billboard and News Corp.
I helped pioneer mobile social networking by leading the design and development of MySpace Mobile. This application facilitated a paradigm shift in communication, making mobile social networking the next de facto communication platform.
Later projects include creating one of the most successful event platforms in the world, designing user-centric enterprise applications for the biotech firm Amgen, and helping re-define the way we interact with mobile devices by designing OS-level interactions for Sony.
Along this journey, I have managed and mentored designers and product managers who have gone on to lead design and development at companies such as Apple and Samsung.
Founded by Arianna Huffington, Thrive Global provides behavior change technology and media to support individuals struggling with stress and burnout.
Design sprint workshops, rapid prototyping and user testing led to the releases of a more engaging, interactive and rewarding user experiences.
Freebird Rides enables businesses to subsidize the (Uber) rides for their patrons. From the perspective of a consumer, Freebird provides the most rewarding way to Uber, offering both cash and point-based rewards for all their trips.
Leveraging the principals of behavioral economics to reframe the value proposition and a fresh, more game-like UX, resulted in over 200% improvement to the most significant KPI.
SearchIQ (a subsidiary of Ad.net) is a leading search as a service (SaaS) company. The engagement included leading an eight-person team to relaunch the offering with flexible integration and payment options, better access to actionable information (search analytics) and a more sophisticated visual identity. Additionally, the customer support overhead was reduced with the use of video-based tutorials.
In addition to reaching new markets, the relaunch generated an immediate and significant lift to sales.
An educational onboard and CRM solution to support the ambassadors who earn money signing up new Airbnb hosts. Built as a joint venture between Airbnb and Markett, this product represents a significant push by the businesses to empower new and existing Airbnb advocates.
Kali is a mobile event discovery application that merged the utility of a productivity-focused calendar application with the enjoyment of social event discovery applications. A novel interaction design allowed users to easily discover and schedule relevant events at the specific times they had available.
The leading cause of death for teenagers is distracted driving. Focus tackles the issue by providing positive stimulus for good behavior (rewards for not using your phone while driving), while enabling communication via a specially designed voice user interface (VUI).
Additionally, the application has the ability to assess the cognitive load of the driver, enabling communication only when it’s safe to do so.
Looky brings the best of Reddit to mainstream users with a beautiful and immersive experience. The branding evokes curiosity while hinting at the curation taking place behind the scenes.
Salvaged a failed startup focused on casual betting/gambling by developing an experience that supported the core objective of getting people to bet on games. This was achieved by simplifying the UX - i.e. creating an app experience that simply asked the users’ opinions on upcoming games. We created a new brand identity that was more appealing to the target demo by leveraging “hipster” design patterns and a more casual and playful feeling design.
I led UX and design to expand Angie’s List’s business from a contractor-rating business to an on-demand service, e.g. a transformation to the Uber of home services.
The project included designing the consumer experience as well as the means for service managers and contractors to facilitate the projects.
Commissioned by Sony’s executive leadership to re-invent the notification experience on their Android devices. This UX leveraged proprietary AI developed by Joe and a swipe-based experience, years ahead of its time, to create a significantly more efficient notification experience.
SelectivePost aimed to transform online social communication into a more private and personal experience with privacy controls that provided real-life context.
The “compose” screen featured patent-pending logic that adapted the UX based upon the the orientation of the device.
This immersive feed design was created when the status quo was the now-antiquated pattern of a feed comprised of a thumbnail on the left, with a text description on the right.
SocialPlan became the most successful online event platform since eVite. It was the exclusive event platform for many prominent brands including Lady Gaga’s Fame Ball tour - the largest concert tour of 2009.
While conforming to MySpace’s style-guide, the UX was uniquely designed to promote targeted discovery and eliminate spam comments, one of MySpace’s more pressing problems at the time.
Conceptualized and delivered the first mobile social networking application.
Leveraged the inherent advantages of mobile devices by developing the first integrated mobile photo-sharing application.
